If your site doesn’t appear on the first pages of search results on Yahoo, Bing, or Google, your potential clients might not even have a clue whether you exist, or not. Better visibility in the search engines can be very important to increasing visits to your site which will result in increased brand awareness, higher sales and profits.
But, what if you don’t have technical expertise and time to boost search engine ranking for your site? It might pay off to hire professional and reliable Search Engine Optimization Company (SEO) to help you meet your business needs. Here are five questions to ask when considering a prospective SEO Company:
1. May I have a list of past and current clients?
A reputable SEO company should be willing and open to sharing list of previous and current clients and their contact information. This is to help you determine how effective the company you are about to hire is, and verify the company did actually work on certain SEO campaigns. Sometimes, clients may not give specific analytics, but should at least be able to tell you if they had any positive effect on their search ranking, particularly in gaining the audience and in conversions, as a direct result of the company’s efforts.
2. Do you follow webmaster guidelines for search engines?
You want a search engine optimization company that strictly adheres to webmaster best practices provided by Google. These guidelines specifically prohibit the 12 common SEO tricks, including automatically adding bogus links and hidden text and generating spammy content as well. When choosing a SEO company or consultant, make sure they follow those guidelines. If not, your website might get relegated to a dismal low ranking of search results. More badly, Google could also ban it completely from all search results. Additionally, Yahoo and Bing also have these webmaster best practices, in which all site owners should ensure they follow.
3. How will you increase my search engine rankings?
A reliable see consultant should clearly explain all the strategies they would be using to improve your site’s search engine ranking. It should also be able to estimate how long it could actually take for you to achieve your search engine optimization goals to be agreed on. Ensure that the proposal of your SEO Company comprises an initial technical review of your site to solve any problems, which could actually lower your ranking on search engine, including error pages and broken links.
4. Are you really experienced at increasing local search results?
It’s very vital for any small and middle-sized business to appear in the first page of local search engine results. You will always need a SEO company that has great expertise in various local SEO techniques. A good company should know all the techniques and necessary guidelines that would help get your website listed on Google, Yahoo, and Bing’s local listings that are online business directories, which carter for a specific geographical location.
5. Can you guarantee my site will appear on the first page of search engines?
A good SEO company will definitely guarantee that your site will eventually achieve a top ranking on Yahoo, Bing, and Google. Avoid those claiming to have a better, insider relationship with any search engines, which will favor you in terms search result rankings.
In a nutshell, always remember that only Yahoo, Google, and Bing can control how low or high sites show up in the search results.